Forgotten
Personas

Raising awareness of overlooked people with inclusive personas by design.

Nowadays we hear a lot that ‘you can do everything through a click’, but there are still people for whom this does not make life easier. I’m one of them.

Jessica

Accessibility Independence Vision Loss

I did not expect that a country like Portugal, which already has so much tourism and is so fashionable, would be so unprepared to welcome foreigners.

Josef

Bureacracy Immigration

A fear I have is that I’ll be judged for over-reacting. It makes it scary to ask for help.

Eva

Accessibility Autism Communication

The way to deal with the devil of obesity and diabetes is literally one day at a time.

António

Body Health Obese

I feel incompetent, like I’m no longer needed. I’m very aware of what is happening, I simply hate having to ask for help all the time.

Ernesta

Mobility Technological Exclusion

There is no greater disability in the society than the inability to see a person as more.

Sofia

Accessibility Mobility

How might we design
more inclusive services?

1

Explore

Explore the Forgotten Personas, read their stories as well as their struggles, and be inspired by the possibility of helping.

2

Use

Use our Personas and accessibility tools we recommend to effectively improve your products and services.

3

Remember

Remember to be inclusive and place yourself in the shoes of those you are designing for. No matter how different we all are.

4

Collaborate

Collaborate and share these personas with others for everyone to learn and design a fairer future for all.

What are
Personas?

For those unfamiliar with the term — Personas are representative people whose goals and characteristics reflect the needs of a larger group. They are designed after extensive research, normally through interviews and analysis into a specific group.

We can create hypothesis into how these personas would act or react in specific situations, but we would never assume anything that we do not know. Nor do we believe anyone should be met with disrespect or judgement.

Personas are archetypes, not stereotypes.

Awareness is
empowering.

Can you help us raise awareness around certain issues? Do you want to make a certain topic or issue more visible within a community? Do you want to share your story?
Send us an Email below.

Get Involved

ForgottenPersonas

How might we design more inclusive services?

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